Fluidtime Symposium 2015.
Integrated Mobility Strategies – Putting Theory into Practice.
International experts from transport operators, industry and academia were meeting on 15th and 16th October 2015 in Vienna to present a 360 degree perspective on business models and success criteria for integrated mobility. The second day of the symposium was reserved for in-depth discussions of the main topics: customer needs, value proposition, key partners & cooperations as well as revenue streams.
Many thanks to all speakers and participants for your valuable contributions. We are looking forward to seeing you again next year!
Impressions of the Fluidtime Symposium.
of the Fluidtime Symposium on Integrated Mobility 2015.
New Mobility – Megatrends and Challenges
Carolin Stickel, Star Cooperation
"Modern society is mobile – in every sense. While there are numerous advantages arising from this, there are just as many challenges." Carolin Stickel introduced in her paper the main trends influencing future mobillity, ranging from the use of smart devices, the rise of the sharing economy, E-mobility, to seamless travels and connected cars. Based on these megatrends, she developed some key considerations for stakeholders in the mobility market.
Carolin Stickel is responsible for the business segment New Mobility at STAR COOPERATION, a service provider and consultancy for the automotive and other sectors, formerly a subsidiary of Daimler AG, in Böblingen, Germany. For more than eight years, she has been developing concepts in the After Sales market and accompanies the development of automobile manufacturers from mere car selling companies to mobility service providers.
market = people
Carl Frech / Helmut Ness, Fuenfwerken Design AG
Carl Frech and Helmut Ness put the user in the centre of their paper. The development process of new products and services always starts at understanding and watching the users. It´s time to create reasonable products and services, always keeping in mind desirability, viability and feasability.
Carl Frech is Partner & Chairman of the Board at Fuenfwerken Design AG, Germany. He studied visual communication at UDK Berlin and later joined MetaDesign AG, where he worked until 2002. In his last position there, as a management board member, he was instrumental in the company’s growth, focusing on his core competence—innovative development—to integrate business operations and to open up new business fields for MetaDesign. Today, Carl Frech acts as strategic consultant, partner and chairman of the Fuenfwerken Design AG board. He is co-founder of Intuity Media Lab GmbH and initiated and chaired NEXT AT eG, a project-oriented network of design, communication and media companies. Since October 2005, Carl Frech has held a professorship at the Hochschule für angewandte Wissenschaften in Würzburg in the fields of design and conceptual design, with a special focus on innovation. Since 2011, he has been teaching at the School of Design Thinking (d.school) at the Hasso-Plattner Institute in Potsdam. Together with his family, he lives in Berlin.
Helmut Ness is Managing Partner at Fuenfwerken Design Ag, Germany. He originally started his career in type design, typography and corporate design. He designed typefaces, such as Vialog, a font for corporate communication and information (linotype/monotype), currently used, a.o., by Munich’s Transport Authority, Spanish train operator Renfe, New Jersey’s Transport Authority and for English highway signage in Japan. Today, together with the 5W team, he mainly concentrates on the different aspects of user interface design. In 2000, Ness established 5W’s Berlin office with a special focus on digital brand management. As a UX designer he develops ideas centered around people’s needs, where product and service innovations inspire brand loyalty. Helmut Ness is an IDZ and Irden (IIID) board member and a lecturer at, e.g., tgm, TDC and ATypl.
Customer Trends and Market Needs from a Railway Perspective
Gregor Ochsenbein, BLS AG
"Value innovations are more compatible with a traditional culture typical for many railway companies than technical innovations". Gregor Ochsenbein presented an approach towards integrated mobility solutions from a railway operators´s point of view.
Gregor Ochsenbein is responsible for innovation within corporate development of BLS AG, the second largest railway company in Switzerland. Beside a master in humanities and social science he holds an Executive MBA. Based on his 20 years experience in public transports, transport politics, innovation and research of future customer transport needs he focuses on new practical offerings in the area of integrated mobility solutions.
Where is the Value within Integrated Mobility?
Michael Kieslinger, Fluidtime
"Integrated Mobility helps simplifying a task that is bothering us day by day." Michael Kieslinger shows in his paper, how integrated mobility solutions generate value for all mobility stakeholders: for individual travellers, transport operators as well as for society as a whole.
Michael Kieslinger is founder and Managing Director of Fluidtime Data Services GmbH in Vienna, Austria, where he is responsible for product and service development. He has extensive experience in conception, design and development of interactive mobility information services as well as in managing industrial and research projects. From 2001 to 2004 Michael Kieslinger worked as an Assistant Professor at the Interaction Design Institute in Ivrea, Italy. He studied Interaction Design at the Royal College of Arts, London, as well as Computer Music and Electronic Media at the University of Music and Performing Arts in Vienna.
Mobility as a Service – Today and Tomorrow
Susanne Katzler-Fuchs, Brimatech
"Which MaaS would have brought me here?" In her paper, Susanne Katzler-Fuchs tries to answer this question on the basis of recent market research dealing with today´s mobility habits.
Susanne Katzler-Fuchs is Managing Director at Brimatech Services. She has more than 15 years experience doing market research and consulting in industries like space, aeronautics, transport, security and technology transfer. Besides her work in R&D and industry projects, she loves to work with young people. That is done by lecturing at the Vienna University of Business Administration, the Technical University Vienna and the University of Applied Sciences in Graz but also by her work at Technologykids, an association that aims at inspiring young childrens interest in natural and technical sciences. She holds a PhD in the field of marketing of innovations and technologies and she studied business administration in Vienna and Helsinki.
Thomas Friderich, moovel
With cars turning from an asset to a service and smart phones becoming "real-time mobility companions", mobility smartphone apps like moovel will be a vital part of future mobility.
Tom Friderich is an experienced professional with a strong background in transportation modelling and a successful career in product management, sales and marketing spanning over 15 years. He enjoys working out solutions with the client and making the world a slightly better place by creating win-win-win situations. He is currently responsible for winning partners to join the multimodal mobility platform moovel.
Multimodal Ticketing Apps & BeamBeta
Reinhard Birke, Wiener Stadtwerke Holding AG
In his paper, Reinhard Birke introduced BeamBeta, a prototype of an intermodal mobility app, based on the learnings and experiences of the research project "smile". With the BeamBeta app you can plan, book and pay intermodal journeys while choosing from many mobility partners, such as public transport operators, car and bike sharing offerings as well as taxis.
After his studies, Reinhard Birke started his career within the department „Organisation and IT" at Raiffeisen Zentralbank. Starting 2008 he moved to Accenture Management Consulting, specializing in the areas of "financial services" as well as „infrastructure and transportation“. 2013 he took over responsibility for the award winning project called „smile-einfachmobil“ which has set a new standard in combining publicly available modes of transport. Since 2014 he is responsible for the further creation and development of multimodal services to enhance the public transport sector within Wiener Stadtwerke Holding AG.
Mobility Integration Meets Mobility as a Service
Jaakko Rintamäki, Sito Group
Mobility integration and Mobillity as a Service: what are the driving forces and how can these concepts be implemented? Jaako Rintamäki also describes a Finnish pilot project on integrated mobility.
Jaakko Rintamäki is a senior advisor working in Sito Group (Finland). Rintamäki is an experienced developer of public transport and mobility schemes nationally and internationally. Rintamäki has worked with several transport authorities (local, regional and national level) and transportation companies to develop cost-effective services that are attractive for different customer groups. Rintamäki is experienced in various transport schemes and regulatory work from local DRT level to city wide public transport services and network planning and to national level R&D. Recently Rintamäki is working more in-depth in mobility as a Service R&D with private companies and public sector transport authorities. New models of transport services for more wide and demanding customer groups are needed. Integrated mobility supported by digitalization and de-regulation might just be next thing!
Design and Potential of Electronic Fares
Hendrik Koch, Mobilité / Rüdiger Schmidt, Verkehrsverbund Rhein-Neckar
Innovative pricing is a significant prerequisite for public transport to assume a leading role in integrated mobility services. This paper defines the most important elements of pricing 4.0 in public transport and presents the experiences gained by the implementation of the electronic fare „eTarif Heidelberg“.
Hendrik Koch has been working as a senior consultant for mobilité Unternehmensberatung since 2011 in the area of mobility management, pricing, organization and management control. As a project leader he has managed different projects in the area of integrated mobility concepts, bikesharing and multimodal mobility management. During his professional career he was involved in a variety of projects with a focus on strategic business development and internal optimization in the transportation, manufacturing and consumer goods sector. Before that he received a master’s degree in business administration and a doctoral degree in entrepreneurship. Recently, he has published several articles and lectured on different aspects of multimodal mobility, connected cars, sustainable mobility etc. based on his experience.
Rüdiger Schmidt is the director of the association of public transport companies in the Rhein-Neckar area since 2010. Schmidt, a German national from the northern state Schleswig-Holstein, studied physics and sports sciences at the Christian-Albrechts-Universität in Kiel. Since 2003 his career ist spent in the public transport branch. As a consultant at the mobilité Unternehmensberatung GmbH und as director of the association of public transport companies in Schleswig-Holstein (NSH GmbH) he shaped the rollout, the further development and especially the revenue distribution processes of the Schleswig-Holstein-Tarif. He then was appointed tariff und sales manager of Abellio GmbH in Essen prior to his current position. A distinct customer centricity and a down-to-earth approach of solving problems characterise his working mode. His latest project, the "eTarif Heidelberg", which has been decorated with the Baden-Württemberg innovation price, again puts the focus on absolute customer orientation."
The Next Wave of Transportation Ticketing
Stefan Jacobs, Cubic Transportation Systems
"Check in/Check out" or "Be in/Be out"? This paper evaluates different options for the organisation of electronic fare systems. The paper also introduces Nextwave, a smartphone based "Check in/Be out" solution.
Stefan Jacobs joined Cubic as Project & Systems Engineering Manager, being responsible for planning and management of Cubic’s projects for electronic fare management and mobile ticketing solutions in Germany. The development of a back office solution for fare management for Rhein-Main-Verkehrsverbund (RMV) was the most important one. His duties also included the coordination between German and US engineering teams.
During his career, he served as Senior Consultant Travel & Transport for T-Systems Business Services GmbH and as Head of Department for Software Development of electronic ticketing solutions at T-Systems Enterprise Services (former debis Systemhaus). At Anthros GmbH, a provider of electronic payments, he has contributed as Project Manager and Consultant for Electronic Ticketing, specializing in ticketing procedures and applications and writing of functional and requirement specifications. In his 12 years of service in the German Air Force as officer and company commander, he was in charge of the functional and technical operability of a NATO radar site as part of the integrated NATO Air Surveillance and Air Defense.