Co-mobility as an enabler for MaaS
Car share and bike share are links that knit together journeys for users of MaaS. With ride sharing, the flexibility and independence of co-mobility services complement scheduled public transport to facilitate MaaS-enabled mobility lifestyles; they are the oil that makes MaaS engines work.
So what does ideal co-mobility look like in MaaS? In other words, what mixture of services would provide mobility lifestyles that are more compelling than private car use? What are user benefits of co-mobility services that mean that in MaaS they are more attractive that car ownership? Who uses co-mobility services – and who doesn’t? What are the implications of this for the potential market reach of MaaS and why does this matter? It basically covers three points – (1) ideal mixture of services – and how to determine this, (2) user benefits and (3) market reach.