“So the core of our mission is that we make alternative solutions – like MaaS concepts – attractive, encourage the abandonment of the private car and make the switch as easy as possible.”
Jehan de Thé, Global Marketing Director of Europcar, talks in an interview with Fluidtime about the goals of Carsharing providers, working with MaaS concepts and reducing CO2 emissions.
Fluidtime: What are the biggest challenges for a company like Europcar when it comes to making mobility more sustainable and how can these be mastered?
de Thé: For us, sustainable mobility means tackling everyday congestion and traffic problems as well as global warming. This means that our solution approaches must move simultaneously in two directions: On the one hand, we will encourage society to get rid of the private car and use more car-sharing services. To achieve this, access to such services must be made easier and more attractive. Furthermore, we have to reduce CO2 emissions. To achieve this, more than 1/3 of our fleet will be equipped with electric or hybrid engines by 2023. We already joined the UN Global Compact in 2005 and recently launched a Net Zero in 2050 initiative as part of the Science Based Target. We are the only player in our industry that is strongly committed to the fight against CO2 emissions. We want to stay on this course.
Fluidtime: Many people perceive their own car as a symbol of personal freedom. How can sustainable mobility be made more attractive for a broad mass of our society?
de Thé: Freedom means being able to move where you want and when you want. It will be of particular importance that we can guarantee precisely this freedom and flexibility. Society should not feel restricted in its mobility. In today’s world, mindsets change very quickly and the mentality of many people is shifting from owning individual products to using flexible sharing services like Spotify or Netflix. Such offers are already firmly anchored in our everyday lives.
„Mobility is no exception here. Carsharing and car rentals are services that we need to offer on demand and via subscriptions. For companies as well as for private individuals.”
So the core of our mission is to make alternative solutions – such as MaaS concepts – attractive, encourage people to give up their private cars, and make the switch as easy as possible.
Which factors will be most decisive for the success of Mobility-as-a-Service?
de Thé: A well-functioning cooperation between authorities, cities, rural areas and the mobility service providers. A particularly important aspect are the necessary infrastructures such as data transmission, transport systems, etc. An openly designed data environment is the prerequisite for innovation and competition, leading to adapted and user-friendly MaaS offers.
Experience Jehan de Thé live on stage at the Fluidtime MaaS Symposium
At the 6th Fluidtime MaaS Symposium, Jehan de Thé will join Clément Barbe, Global Product & Innovation Manager at ALD Automotive, on the panel of the second session “Shared Customer Needs”. The 6th Fluidtime MaaS Symposium will be held in Vienna on September 16-17, 2021. Interested to find out more about Jehan de Thé? Then register here to attend the MaaS Symposium. Discounted tickets are still available until the end of July!
Jehan de Thé is Group Public Affairs Director at the Europcar Mobility Group. Before that, Jehan de Thé has held several senior positions in the travel and transport sector. He is strongly committed to the implementation of MaaS concepts and the reduction of CO2 emissions – such as the switch to electric and hybrid engines in the Europcar fleet.