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Fluidtime Symposium 2019

MaaS – Political agenda or business case?

The Fluidtime Symposium brings together MaaS experts from around the world – passionate people who are driving change towards better smart mobility in their cities and regions. We target mobility service providers, transportation companies, MaaS app developers, cities and regions, transportation associations, research institutions, and universities.

Participants enjoyed a varied programme with lectures by selected MaaS experts, panel discussions, fireside chats and workshops. Guests from more than 19 countries took part this year in order to exchange ideas with international participants from the fields of MaaS, traffic and transport management as well as urban mobility.

Impressions of the Fluidtime Symposium 2019

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Fotos © Thomas Unterberger / www.superberg.at

Speakers of the Fluidtime Symposiums 2019

Session 1: What customers want, what customers get from MaaS

Cities and regions are opening up the mobility market more and more to new transport services, so there are constantly new private MaaS providers with viable business models. At the same time, citizens and mobility customers show a broad spectrum of different mobility needs and lifestyles. How are new MaaS services entering the public agenda? What incentives or benefits need to be offered to residents to leave their cars behind? And what do travelers expect from MaaS – Will the existing MaaS offering be sufficient to change their mobility behavior? How do we attract long-term users?

Susanna Hauptmann

Policy Officer – International Relations and Governmental Liaison | Kapsch TrafficCom AG

Ben Reason

Founder and CEO | Livework

Presentation

Markus Gansterer

Multimodal Mobility, Technology, and Economics | VCÖ – Transport Policy

Presentation

Sampo Hietanen

Founder and CEO | MaaS Global

Arnd Bätzner

Member of the Board of Directors | Mobility Cooperative Switzerland

Session 2: Public, private, social or a mix of everything – What role do MaaS providers play?

With MaaS, the rules are remixed: mobility is reinterpreted, borders become increasingly blurred, mixed forms of mobility emerge. The same applies to the providers of MaaS, who find themselves in their role between private, social, public and profit-oriented. Who can be a MaaS provider and who can’t? Are there rules that are followed in the MaaS ecosystem and who determines them? Does MaaS change depending on the type of provider?

Piia Karjalainen

Senior Manager Mobility as a Service | ERTICO – ITS Europe

Presentation

Saara Reinimäki

Senior specialist | Finnish Ministry of Transport and Communications

Presentation

Clement Guasco

Digital Business Developer | FDM

Presentation

Session 3: Establishing and maintaining transport services in cities

Mobility service providers offer travelers the opportunity to use new means of transport such as e-scooters, but also familiar ones such as public transport in other or combined ways. However, the expansion strategy of new providers does not always fit the agenda of cities and regions. Initial conflicts of interest confirm that different goals are being pursued on both sides, thus blocking the expansion of urban mobility. In order to improve urban mobility, well thought-out mobility offers are needed. But where do they start? How can both sides be satisfied? Do all mobility service providers want to become part of MaaS at all?

Anders Wall

Chief International Officer | Green Mobility

Presentation

Martin Blum

Cycle Traffic Officer and Managing Director | Mobilitätsagentur Wien

Till Ackermann

Area Manager Business Development | Association of German Transport Companies (VDV)

Presentation

David Lainé

Corporate Solution Manager MaaS | Transdev

Max Nageler

Country Manager Austria | TIER Mobility

Session 4: How cities and regions find or fight for balance in the MaaS world

Cities and regions are the arena of mobility. At the same time, they are also the playmakers or referees who should make fair competition possible. As soon as their own services are at stake, however, the balance begins to waver. How can fair conditions be created for all market participants? Can cities and regions help others bring new services to market while strengthening their own position as providers? How is it possible to combine the political agenda with a business case?

Rosemarijn de Jong

Senior advisor Mobility | Municipality of Rotterdam

Presentation

Philippe Crist

Advisor for Innovation and Foresight | International Transport Forum at the OECD

Presentation

François-Joseph Van Audenhove

Partner | Arthur D. Little Strategy Consulting

Presentation

Friday, May 17, 2019

Workshop led by MaaS experts

The aim of the workshop day was to give the participants a uniform picture of how MaaS can work in a city or region. This requires users, an ecosystem and a way to make money with MaaS in the long run. Accompanied by selected experts, the participants developed concepts in small groups during the day, which were then presented, evaluated and discussed by the experts.

Hans Arby

CEO | UbiGo

Benno Bartels

CEO | insertEFFECT

Piia Karjalainen

Senior Manager Mobility as a Service | ERTICO – ITS Europe

Sampo Hietanen

Founder and CEO | MaaS Global

François-Joseph Van Audenhove

Partner | Arthur D. Little Strategy Consulting

Volker Amann

Founder and CEO | AVIMO Consulting

More links

Use the buttons below to go directly to the Fluidtime Symposium of past and upcoming years.

Fluidtime Symposium 2015 Fluidtime Symposium 2017 Fluidtime Symposium 2018 Fluidtime Symposium 2020

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