Achieving urban environmental goals by creating mobility alternatives to private cars.

    Individual journeys by private car are replaced by access to various public and shared transport services. These services are orchestrated via a MaaS data platform.

    The city of Aarhus facing the challenge of strong motorised commuter traffic

    The city of Aarhus has initiated several projects in order to achieve urban goals such as reducing CO2 levels, pollution and congestion. It aims to provide a reliable and strong mobility system in order to meet urban challenges.

    About the city

    Aarhus is Denmark’s second largest city with more than 1.3 million inhabitants in the metropolitan area and over 400,000 in the city itself. Aarhus is one of the fastest developing growth centers in Denmark. It has an important position as the knowledge center of Western Denmark and a well-developed infrastructure. For this reason, various industries place their companies in Aarhus to provide future oriented solutions.

    Objectives of the city

    • Render urban and suburban areas more efficient by establishing a sustainable MaaS network
    • Provision of Denmark’s first test and demonstration arena for Mobility Service Providers.
    • Increase market attractiveness through low market entry barriers
    • Reduce pollution, congestion and CO2 emissions in Aarhus

    Potential Growth

    • Foster climate-friendly mobility
    • Attracting new partners to the ecosystem
    • Successful connection of transport service interfaces to Aarhus‘ mobility platform

    With the support of Fluidtime, Aarhus has designed an ecosystem to meet today’s mobility challenges.

    The ecosystem of Aarhus

    A successful MaaS ecosystem requires the involvement of all stakeholders with their specific needs in order to achieve the overall mobility and social goals in the city.


    Transport Service Providers require an interface to other services, to gain more visibility and additional sales channels.


    Mobility Service Providers demand a platform for the distribution and integration of transport offers.


    Citizens need mobility alternatives to the private car. They need to be stimulated by incentives to change mobility habits.


    The city’s public authority requires a MaaS data platform supporting both public and private collective transport providers.


    The city of Linz wants to gain Insight into mobility habits (frequent routes, popular times, modal split).

    Public Authority

    • City of Aarhus
    • Business region Aarhus-East Jutland

    Mobility Service Provider

    • Federation of Danish motorists (FDM)

    Transport Service Providers

    • Public Transport: Midtraffik
    • Ridesharing : GoMore, Zify
    • Bikesharing: Donkey Republic
    • e-Scooter: VOI

    Establishing a data platform for the city of Aarhus

    Together with Fluidtime, the city has established a data platform for mobility. The city is using the data platform to integrate, standardise and combine public and private mobility services. A shared data portal supports both public and private collective initiatives. The platform offers the following advantages:

    • Gaining insights into the offers in this area
    • Understanding the shift in the occupancy rate of private cars
    • Fostering integration and data exchange between transportation services and Mobility Service Providers

    Enabling Federation of Danish Motorists (FDM) to provide end-user MaaS offerings

    The Federation of Danish Motorists has about 237,000 households as members. FDM uses the Aarhus data platform as the basis for providing the app GoTur. With GoTur, FDM offers easy to use alternatives to single-person trips in private cars starting with private carpooling, bicycle sharing and public transport across the Aarhus region. GoTur focuses on Peer2Peer carpooling as feeder for public transport. Within the app, intermodal routing functions enabling end users to make seamless journeys combining multiple transport services.

    Get it on Google PlayGet it on the Apple Store

    Fluidtime enables the stakeholder of the danish ecosystem in the transformation of mobility.

    Business and travel related functions

    Fluidtime’s technology forms the basis for the city’s data platform and FDM’s app GoTur.

    Single sign-on

    for all mobility options

    User Management

    onboarding, user groups


    tailored reports and data exports, custom origin/destination reports


    real-time data and information


    intermodal travels

    Easy booking

    Book rides directly in the app

    Keep exploring other stories

    Learn more about how an intermodal route planner and ride-sharing service improves the commute of people in Upper Austria.


    See how UbiGo provides a solution that the whole family can use with one account.

    Learn more about Goldbeck and the app that allows residents of smart neighborhoods to rent mobility offers with collected points.