UbiGo and Fluidtime giving households in Stockholm and Gothenburg autonomy from private cars.
The MaaS app UbiGo enables residents in Sweden to consume all available public and private mobility in a city via mobility subscription.
The mobility app UbiGo combines public transport, car sharing, rental car services and taxi in one app. The MaaS service is based on a flexible monthly subscription with an account shared by all members of a household. Every end user searches and books routes via the app. For the payment the customer chooses a mobility subscription that is linked to a mobility account, e.g. of the family. The company has started operations in Stockholm in 2019. Within the first year of operation, it demonstrated the feasibility of bundling mobility options into packages. Offering these via subscriptions has proven to be crucial for user acceptance.
UbiGo recently expanded its commercial offering to Gothenburg, which was previously a pilot installation. Together with Via-ID, the company plans to expand to other cities and countries.
UbiGo is the world’s first MaaS app with Level 3 integration of transport services. Hans Arby, CEO and founder of UbiGo, is an internationally recognized MaaS pioneer. After the successful pilot project in Gothenburg in 2013, the commercial MaaS application was launched in Stockholmin 2018. With more than 2 million inhabitants, the market potential for UbiGo is estimated at 30% of the 250,000 households and families in Stockholm. The mobility accelerator Via-ID has been the majority shareholder of UbiGo since 2019 with the vision to spread the MaaS experience of UbiGo worldwide.
Development and implementation of ticketing systems for public transport.
“Through the cooperation with Fluidtime, we have the chance to prove how to run a sustainable MaaS-business globally.”
Hans Arby, CEO and founder UbiGo
Subscriptions for public transport, carsharing and car rental reduce the need for a private car. Every month, the credit balance of the subscriptions is increased according to personal preferences. Any remaining balance is credited to the following month. The holder of a mobility account receives a monthly invoice for all mobility services consumed.
Subscriptions can be shared with other members of UbiGo, within the family, among colleagues or friends. For the booking of each mobility option an own or a shared account can be used. Accounts can be limited to booking certain means of transport, e.g. no taxi rides for children, only car rental for employees.
“The possibility to rent a car for a great weekend-price that I can pick up and drop off at any Hertz-station makes UbiGo the best option for me.”
“It’s really a relief to not have to own a car and not deal with things like service, maintenance, unexpected repair costs, parking rental, gas costs, and congestion taxes.”
“We already own a car, but instead of leasing or getting a second one we use UbiGo.”
MaaS only works in open environments and ecosystems requiring collaboration and partnerships. As part of the ecosystem, Fluidtime fosters cooperation between all partners involved to ensure a successful transition to smart mobility.
Mobility Service Provider
Supporting partner
Transport Service Providers
Enabling Service Provider
Fluidtime’s technology forms the basis of the UbiGo app.
Single sign-on
for all mobility options
User Management
FluidHub stand-alone back-office including On-Boarding with user verification, user groups, news and info etc.
Reporting
tailored reports and data exports
Payment and Billing
integrated billing solution and monthly bills sent to end users
Accounting
account-based billing, subscriptions and packages. Account sharing enabled across the user base.
Availability
real-time data and information
Routing
Multi modal travels
Easy booking
paying within the app
Learn more about Goldbeck and the app that allows residents of smart neighborhoods to rent mobility offers with collected points.
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