Level 3+
The service has brought the first full level 3+ MaaS functionality to Stockholm
UbiGo – a B2C MaaS solution powered by FluidHub
Enabling Smart Mobility in Stockholm, Sweden
In short
The mobility app UbiGo combines public transport, car sharing, rental car services and taxi to one intermodal on-demand mobility service. It is based on a flexible monthly subscription with an account that is shared among all members of a household. It is easy to top up and with the option to save what has not been used to the next month. The user pays all bookings once a month, based on one invoice. The user can choose and combine different ways of mobility offered by multiple transport services, without extra subscriptions on single services. These can be bought separately. In this project Fluidtime successfully created a MaaS platform and app with a central customer database in the background as well as a CRM with integrated submission-based tariff bundling, whereby all integrated mobility offers are billed via Fluidtime’s platform. All integrated mobility offers are billed via Fluidtime’s platform.
The goal
Based on the experiences and learnings from the Gothenburg pilot project, UbiGo tasked Fluidtime with delivering a comprehensive 3rd generation MaaS solution. This solution meets all the technical requirements of a full-scale MaaS service, helps build a viable business model, and establishes a mature MaaS ecosystem. For the entire duration of the project, Fluidtime provides a project coordinator to ensure results and high quality.
About
UbiGo is a Swedish company founded as a result of the Go:Smart project. In 2014 it already introduced the first MaaS service in the city of Gothenburg within a 70-household pilot whose goal was to promote sustainable modes of transport.
“Through the cooperation with Fluidtime, we now have the chance to prove how to run a sustainable MaaS-business.”
Operations
The 3rd generation MaaS service was launched in September 2018 in Stockholm, Sweden. A full rollout is scheduled during 2019.
Components
Project partner
Mobility Service Provider
- UbiGo
Transport Service Providers
- Public Transport: SL
- Car sharing: MoveAbout
- Car rental: Hertz
- Taxi: Cabonline
Enabling Service Providers
- Router: Google Directions, HAFAS (TBC)
Supporting partner
- Stadt Stockholm
Achievements
Outlook
Development and implementation of public transport ticketing systems is planned.