UbiGo and Fluidtime giving households in Stockholm and Gothenburg autonomy from private cars.

    The MaaS app UbiGo enables residents in Sweden to consume all available public and private mobility in a city via mobility subscription.

    The MaaS project UbiGo became the starting point for the new mobility paradigm that is becoming a reality in cities and regions around the world.

    The mobility app UbiGo combines public transport, car sharing, rental car services and taxi in one app. The MaaS service is based on a flexible monthly subscription with an account shared by all members of a household. Every end user searches and books routes via the app. For the payment the customer chooses a mobility subscription that is linked to a mobility account, e.g. of the family. The company has started operations in Stockholm in 2019. Within the first year of operation, it demonstrated the feasibility of bundling mobility options into packages. Offering these via subscriptions has proven to be crucial for user acceptance.

    About UbiGo

    UbiGo is the world’s first MaaS app with Level 3 integration of transport services. The former CEO and founder of UbiGo, Hans Arby, is considered an internationally recognized MaaS pioneer. After the successful pilot in Gothenburg in 2013, the launch of the commercial MaaS app UbiGo took place in Stockholm in 2018. Via-ID became the majority shareholder of UbiGo in 2019.

    Project duration


    “By working with Fluidtime, we were able to prove how to run a sustainable MaaS business.”
    Hans Arby, CEO and founder UbiGo

    Service packages catering the various needs of the customers

    Subscriptions for public transport, carsharing and car rental reduce the need for a private car. Every month, the credit balance of the subscriptions is increased according to personal preferences. Any remaining balance is credited to the following month. The holder of a mobility account receives a monthly invoice for all mobility services consumed.

    Share accounts with family or team members and simplify the access to and payment of mobility.

    Subscriptions can be shared with other members of UbiGo, within the family, among colleagues or friends. For the booking of each mobility option an own or a shared account can be used. Accounts can be limited to booking certain means of transport, e.g. no taxi rides for children, only car rental for employees.

    What users say…

    “The possibility to rent a car for a great weekend-price that I can pick up and drop off at any Hertz-station makes UbiGo the best option for me.”

    “It’s really a relief to not have to own a car and not deal with things like service, maintenance, unexpected repair costs, parking rental, gas costs, and congestion taxes.”

    “We already own a car, but instead of leasing or getting a second one we use UbiGo.”

    The ecosystem of UbiGo

    MaaS only works in open environments and ecosystems requiring collaboration and partnerships. As part of the ecosystem, Fluidtime fosters cooperation between all partners involved to ensure a successful transition to smart mobility.

    Mobility Service Provider

    • UbiGo

    Supporting partner

    • City of Stockholm

    Transport Service Providers

    • Public transport: SL, Västrafik
    • Carsharing: greenmotion
    • Car rental: Hertz
    • Taxi: Cabonline
    • Parking: Parkering Goteborg

    Enabling Service Provider

    • Router: Google Directions, HaCon
    • Billing: Zoho Suite

    Business and travel related functions

    Fluidtime’s technology forms the basis of the UbiGo app.

    Single sign-on

    for all mobility options

    User Management

    FluidHub stand-alone back-office including On-Boarding with user verification, user groups, news and info etc.


    tailored reports and data exports

    Payment and Billing

    integrated billing solution and monthly bills sent to end users


    account-based billing, subscriptions and packages. Account sharing enabled across the user base.


    real-time data and information


    Multi modal travels

    Easy booking

    paying within the app

    Keep exploring other stories

    Learn more about how an intermodal route planner and ride-sharing service improves the commute of people in Upper Austria.


    Learn more about Goldbeck and the app that allows residents of smart neighborhoods to rent mobility offers with collected points.


    Aarhus changed the way people travel from the city to the suburbs – see how.

    City of Aarhus Logo