UbiGo was the first deployment of a MaaS service with Level 3 integration of transport services. Hans Arby, CEO and founder of UbiGo, is an internationally recognized MaaS pioneer. After the successful pilot project in Gothenburg in 2013, the commercial MaaS application was launched in Stockholmin 2018. With more than 2 million inhabitants, the market potential for UbiGo is estimated at 30% of the 250,000 households and families in Stockholm. The mobility accelerator Via-ID has been the majority shareholder of UbiGo since 2019 with the vision to spread the MaaS experience of UbiGo worldwide.